PERSONAL DATA COLLECTION
When you visit the Site, we automatically collect certain information on your device, including browser data, IP address, time zone and data from certain cookies installed on your device. In addition, as you browse the Site we collect specific information about the web pages and products you view, the websites or search terms that directed you to the Site, and how you interact with the Site. We define this automatically collected information as "Device Information."
We collect Device Information using the following technologies:
- "Cookies" are data files that are placed on your device or computer, and often include an anonymous unique identifier. For more information about cookies and how to disable them, visit http://www.allaboutcookies.org.
- "Log files" track actions that take place on the Site, and collect data including IP address, browser type, internet service provider, referring/exit pages, and date/time stamps.
- "Web beacons," "tags," and "pixels" are electronic files used to record data about how you navigate the Site.
Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information about you, including your first and last name, billing address, shipping address, payment information (including credit card numbers, GPay, AmazonPay, email address, and telephone number. We will call this data "Order Information."
HOW DO WE USE YOUR PERSONAL DATA?
We generally use Order Information to process orders placed through the Site (which includes processing payment information, arranging for shipping, and delivering invoices and/or order confirmations). In addition, we use Order Information to:
Communicate with you;
Verify the absence of potential risk or fraud in orders; provide you with information or advertising about our products or services, if it is consistent with the preferences you have expressed to us.
We use the Device Information we collect (particularly your IP address) to check for potential risks or fraud and, more generally, to improve and optimize our Site (for example, by generating analytical data about how our customers navigate and interact with the Site, and to evaluate the success of our advertising and marketing campaigns).
DISCLOSURE OF YOUR PERSONAL DATA
We share your Personal Data with third party companies that assist us in performing the activities described above. For example, we use Shopify for the technology of our online store. You can find more information about how Shopify uses your Personal Data here: https://it.shopify.com/legal/privacy. We also use Google Analytics to analyze how customers use the Site. You can learn more about how Google uses your Personal Data here: https://www.google.com/intl/it/policies/privacy/. You can turn off Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Finally, we may also disclose your Personal Data to third parties to comply with applicable laws and regulations, respond to subpoenas, search warrants, or other legal requests for data received, or otherwise protect our rights.
As described above, we use your Personal Data to provide you with targeted advertising or marketing communications that we believe may be of interest to you. For more information about how targeted advertising works, please visit the Network Advertising Initiative ("NAI") educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can turn off targeted advertising from here:
FACEBOOK - https://www.facebook.com/settings/?tab=ads
GOOGLE - https://www.google.com/settings/ads/anonymous
BING - https://about.ads.microsoft.com/it-it/risorse/informative/annunci-personalizzati
In addition, you can explicitly opt-out of some of these services by visiting the Digital Advertising Alliance's digital advertising opt-out portal: http://optout.aboutads.info/.
DO NOT TRACK
Please note that we do not alter our Site's data collection and usage practices in the presence of your browser's Do Not Track signal.
If you are located in Europe, you have the right to access the personal data we hold about you and to request that we update, correct or remove it. If you wish to exercise this right, please contact us using the contact details below.
In addition, if you are located in Europe, please note that we also process your data in order to fulfil any contractual obligations to you (for example, in relation to orders placed by you through the Site) or otherwise to pursue our legitimate business interests as set out above. In addition, please note that your data will be transferred to countries outside of Europe including Canada and the United States.
When you place orders through the Site, we retain Order Information in our files unless and until you ask us to delete such information.
For more information about our privacy practices, if you have any questions, or if you would like to file a complaint, please email us at email@example.com or contact us by mail at the following address:
336 Rue Vanderkindere, 1180 Brussels (Belgium)